William K. Darley
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Untitled Document
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Overview
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Education
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Teaching Area
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Selected Research
Professor William K. Darley joined the Faculty of Economics
and Administration in 2012. His research focuses on Consumer
Decision Making and Consumer Response to Marketing
Communications. Prior to joining King Abdulaziz University,
he served as Professor of Marketing at the University of
Toledo in the United States.
His research has appeared in journals such as Journal of
Marketing, Journal of Consumer Research, Marketing Science,
Journal of the Academy of Marketing Science, Journal of
Business Research, Journal of Advertising and the Journal of
Consumer Affairs.
- Ph. D. – Business Administration (Marketing)
Indiana University-Bloomington – United States of
America, 1987
- MBA - Marketing
University of Notre Dame-South Bend – United States of
America, 1976
- BS - Marketing
University of the District of Columbia-Washington D. C.
– United States of America, 1974
- Marketing Research
- Consumer Behavior
- Advertising and Marketing Communications
- Marketing Management
- Darley, W. K. (2012). Increasing
Sub-Saharan Africa's Share of Foreign Direct Investment:
Public Policy Challenges, Strategies, and Implications.
Journal of African Business, 13 (1), 62-69.
- Moswete, N. & Darley, W. K. (2011).
Tourism Survey research in Sub-Saharan Africa: problems
and Challenges. Current Issues in Tourism, 15 (4),
363-383.
- Darley, W. K., Blankson, C., & Luethge, D.
J. (2010). Toward an Integrated Framework for Online
Consumer Behavior and Decision Making Process: A Review.
Psychology & Marketing, 27 (2), 94-116.
- Lim, J. & Darley, W. K. (2009).
Evaluations of Foreign-Made Products in a Limited Choice
Environment: A Replication and Extension of the Direct
Mediation Model. Marketing Management Journal, 19 (1),
96-112.
- Darley, W. K. & Blankson, C. (2008).
African Culture and Business Markets: Implications for
Marketing Practices. Journal of Business & Industrial
Marketing, 23 (6), 374-383.
- Darley, W. K., Luethge, D. J., & Tatte, A.
(2008). Exploring the Relationship of Perceived
Automotive Salesperson Attributes, Customer Satisfaction
and Intentions to Automotive Service Department
Patronage: The Moderating Role of Gender. Journal of
Retailing and Consumer Services, 15 (6), 469-479.
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Last Update
3/16/2015 10:00:58 AM
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