Faculty of Economics and Management - Department of Marketing

Dr. Norizan Mohd Kassim joined the Faculty of Economics and Administration at King Abdulaziz University in 2012. Her research focus is on customer relationship management, service quality, customer satisfaction, and retention/loyalty, electronic commerce and interactive marketing, applications of information technology in marketing and service innovation, cross-cultural studies and competitiveness of firms.

Her research has appeared in several refereed international journals such as the Journal of Business Research, Singapore Management Review, Asia-Pacific Business Review, European Journal of Marketing, International Journal of Bank Marketing, Electronic Markets, Services Marketing Quarterly, Measuring Business Excellence, Asia Pacific Journal of Marketing and Logistics, Journal of Marketing for Higher Education and Procedia - Social and Behavioral Sciences.

Ph D – Marketing
Southern Cross University, New South Wales – Australia, 2002
MBA – Business Administration
University of Dubuque, Iowa – United States of America, 1995

Marketing Management
Marketing Research
Services Marketing
Marketing Communications
Business Research Methods
Innovative and Creative Thinking
Quantitative Techniques and Analysis
Principles of Marketing
Consumer Behavior
Business Basics
Enterprise Basics
International Marketing
Organizational Behavior
Entrepreneurship and Small Business Management
Customer Relationship Management

Ong, F.S., Kassim, N., Peng, O.S., & Singh, T. (in press, 2013). Purchase Behaviour of Consumers of Functional Foods in Malaysia: An analysis of Selected Demographic Variables, Attitude and Health Status. Asia Pacific Management Review.
Zain, M., Ng, S.I., & Kassim, N. (2012). Networking as a Strategy for Firms in a Developing Country to Enter Developed Country Markets. The Business Review, Cambridge, 20 (1), 151-158.
Shariff, K. & Kassim, N. (2012). Non-academic service quality – comparative analysis of students and faculty as users. Journal of Marketing for Higher Education, 22 (1), 35-54.

Faculty of Economics and Management - Department of Marketing

Norizan

Overview

Education

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