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In the volatile and challenging business environment of
today, Marketing is considered an increasingly important
tool for achieving business aims and objectives locally and
globally.
In the Arab world, the role of Marketing has become well
established as the success of organizations has become
dependent on their ability to use modern marketing
techniques to counter the tough competition from foreign
companies. The Marketing Department at King Abdulaziz
University, therefore, seeks to equip students with the
expertise and knowledge necessary for a career in Marketing
in the corporate and public sector, both within the country,
and overseas. The emphasis of the program is to train
qualified and highly specialized graduates to function as
leaders in today’s diverse workforce.
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